Marketing Your Real Estate Website

Make the most of your online listings by utilizing the potential of the Internet

When you get a new real estate listing, it is expected that you market that listing and work hard to sell the house.  While you could simply allow the house to sell itself, you know by doing that you could be missing out on countless potential sales.  The same is true for your website. 

Not only should you utilize your website to market your homes, advertise your business, and generate leads but like a home for sale, you want to generate traffic.  Simply building the website and posting your listings is not enough to fully utilize the potential of the Internet for your real estate marketing. 

80% of potential real estate buyers use the Internet to research their next purchase.  And according to Google, 20 million people are using Google to search for real estate listings each month.  In order to take advantage of this vast amount of targeted traffic, you need to be well-positioned on the major search engines for the popular location-specific keywords of your target area. 

More and more Realtors are are utilizing the power of the Internet to gain new leads.  While location-specific keywords targeted to potential real estate sellers and buyers is quickly becoming very competitive, it is still very possible to earn your way to the top of the rankings with proper, professional, search engine optimization. 

As professionals in the Web Building and Marketing industry, GetOn.Com Technologies specializes in helping real estate agents reach their online potential. 

• Our search engine optimization services send our real estate agents a combined total of over 30,000 unique visitors to their websites each month.
• Our top real estate clients receive over 9,000 unique visitors/month each. 
• Our real estate clients are well positioned online, often on the first page of Google for several of their top keywords
• Our real estate clients receive an average of 58% of their traffic from Search Engines. 

Not only does Search Engine Optimization and Marketing generate new and targeted traffic to real estate websites but it also develops leads.  The Internet is a valuable marketing tool which should not be ignored or taken lightly. 

 Get Listed
 
In order to fully take advantage of the potential traffic online, you want to get listed in the engines and get good results.  To do this, you need a professionally built and optimized website, with plenty of content.  You also need to get listed in online directories, and have valued, related links pointing back to your website.

 Pay-Per-Click Programs

In addition to SEO, many clients opt for Pay-Per-Click Programs to take advantage of the potential traffic.  With PPC programs, you 'bid' on keywords and start receiving traffic almost immediately. 

 Utilize New Technologies

Consider 'blogging', posting on real-estate-related or community-related forums, and joining Social and business networking websites such as Linked In or Facebook.  Not only will you increase your possibility of new leads, but you are also showcasing your Internet savvy to potential clients. 

Home buyers and sellers are utilizing the Internet to research, find, and view real estate online.  As a real estate agent, it is important that you take advantage of this marketing medium, not only to showcase your listings, but to generate new listings and leads.  You wouldn't let a house-for-sale sit their without a For-Sale sign and other marketing efforts, just as you shouldn't allow your website to be underused and not reach its full potential as being a major marketing tool and lead generator for your business. 

by Michelle Collie
GetOn.com Technologies