You have set up a Facebook Business Page for your business, have created a social media plan and calendar, and are starting to post some pretty awesome things on Facebook.

But, what’s the point of doing all this if nobody is seeing it, right?

Building your fanbase on Facebook takes some work. In fact, to get valuable ‘likes’ to your business page, you have to lure the people in.

Now is the time to take advantage of the following tips to get more ‘likes’ for your business page.

8 Things You Can Try Right Now to Increase Your Facebook Page Likes

  1. Ensure you have a a “Like our Page” social media plugin installed on your website. By having a section on your website for your website visitors to connect with you on social media you are providing the first step to cross-reference your branding and traffic.

  2. Invite your Email Subscribers to Like your page. If you are doing any form of Email marketing, urge your subscribers to ‘like’ and interact with your business on Facebook. Try wording such as “Join our Facebook community” or “Give your opinion on our Facebook wall”.

  3. Include your Facebook page in all of your branding and marketing efforts. Insure that your email signatures, business cards, promo cards, brochures etc. provide your Facebook URL.

  4. Use Photos – When visitors come into your store or place of business, or are at one of your events, be sure to take plenty of photographs. Then, ask them to view the photos on Facebook and tag themselves in the photo. Not only does this get your visitor to your Facebook page, but when they tag themselves in the photo that will show up on their wall and their Friends’ news feeds which provides valuable exposure.

  5. Place Facebook Ads – Incorporate some Facebook advertising into your monthly marketing budget. When you advertise your business, Facebook users can become click the Like button right from the ad. Or, you can try Facebook Promoted Posts.

  6. Run a Contest or a Promotion – Perhaps set a target fan base and offer a prize when you reach the target. Or hold a contest that requires the winner to like your business page. People love getting things for free or winning things and are more apt to like your business page when you offer them a chance at something in return.

  7. Use the @Tag – From time to time @Tag your Business Page on your own personal page within a status update. To do this, type the “@” symbol followed by the first few letters of your business’ page name and it will appear in a drop-down menu for you to select.

  8. Suggest Your Page to Your Friends – Be selective and monitor the response, but asking your friends to Like your business page can help boost your numbers. Try and keep track of who you ask so you aren’t asking the same friends (who decline the invite) over-and-over again.

By Michelle Collie
Internet Marketing Consultant – Kelowna Web Design & Internet Marketing