Back To School Basics For Your Website

Kelowna BC – As local kids head back-to-school today we thought we would share why September is a great time to ‘refresh and renew’ too. 

While January 1st may be the official new year according to the calendar, and many businesses have an arbitrary fiscal new year, when it comes to regrouping on your marketing efforts, Autumn is an excellent time for a new start. 

Fall = Fresh Starts  
People are programmed to start fresh come Fall. The dog days of summer are over, the kids are going back to school and it’s the start of a new season. 
Whether your business slows down or picks up after summer, now is a great time to re-evaluate your marketing. 
Plus, September 1st signals four months until January 1st. This makes for a great time to start planning your next year’s marketing budget. 

Mobile – The Small Screen is the New Big Screen
Take a look at your website statistics and you will see that your mobile website traffic continues to increase. More and more people are using their smart phones and tablets to access the Internet. Now is a great time to meet with your web design and online marketing team to implement a mobile strategy that is right for your business.  

Pay-Per-Click Advertising – It Really Does Work
 PPC advertising is continuing to gain credibility. It is proving to be a viable and valuable source for lead generation. A properly set-up, well-run, well-managed pay-per-click advertising campaign can add value to your overall Internet marketing strategy. Your website will get noticed more with a well-managed PPC campaign. 

Social Media – Create Buzz
Did you try and do it all and then fizzled out? Do you not know where to start? Social Media should now be an integral part of your Internet Marketing strategy. But if the idea of yet another thing to manage stresses you out, remember it’s okay to start small. Pick a platform (Facebook or Twitter make good first choices) and get into a routine of regularly updating, attracting leads and interacting with your followers. Upload pictures. Get Social. Consider a contest – it’s a great way to attract business through Social Media. 

Local Advertising – The Local Wide Web

Remember when the Internet was all about the ‘World Wide Web’? Perhaps your first website was built to attract a global visitor? This year, the push should be on to attract your local visitor. Through local online advertising, targeted PPC campaigns, local marketing and your social media you can capture your local audience. 

Update Your Blog – Make a Plan That Works

Updating your blog regularly is a great way to build credibility and trust. If you are looking for a great way to inform people of company news and industry happenings, your website blog is a great platform. Simply updating your blog once or twice a year will not work. Studies have proven when businesses update their blog at least once a month, they are more apt to attract new clients from their blogging efforts.  

Don’t know what to blog about? Consult with your Internet Marketing team. By analysing your website statistics, keyword research, marketing initiatives and even your competition, you can come up with a blog schedule that works for you. 

Back-to-school season is back-to-basics season. Take the time this September to regroup for your future success. 

By Michelle Collie
Internet Marketing Consultant – Kelowna Web Design & Internet Marketing