Digital Marketing: They Told Me to Blog, But Where Do I Start?
As a small-to-medium business owner, you may know that regular blogging is a critical component of your digital marketing strategy. It’s invaluable for successful Search Engine Optimization (SEO), and any marketing agency worth their salt will tell you to blog early and often. Google recommends blogging daily for maximum results, but for most businesses, publishing once a week will boost your site traffic, significantly.
But, ugh! How do you come up with blog topics week after week?
Don’t worry! The GetOn team has created this blog post to help you post blogs.
Blogs: What are they good for?
Many people think that the main purpose of blogs is to help boost your page rank in Search Engine Results Pages (SERP). Writing posts is a great way to incorporate keywords (as naturally as possible), which, in turn, directs searches to your to your site. While blogging certainly does help elevate your position in the search results, it also serves several other marketing purposes:
- Attracting new visitors (and potential customers) to your site
- Creating brand loyalty
- Extending your brand presence
- Informing your clients and customers about add-on services and special promotions
“It’s not just what your blog post can do for you, it’s what your blog post can do for your customer!”
-Some Digital Marketing Guru
Ideally, your post should inform or entertain your reader. This can be done by providing useful tips or interesting stories.
Stories that complement your product or industry can attract a larger range of potential clients
When thinking of ideas for a blog post, broaden your readership by introducing topics that will provide valuable information for your clients, even if the blog is not about a service or product that you sell:
- Own a restaurant? Write a post about local wines or produce, and add a human interest angle with a profile on the winemaker or farmer
- Realtors® could offer home design tips or ideas on how to stage a home for sale
Consider all the questions your customers regularly ask
And answer those questions in a detailed blog post! Consumers searching for those answers will be glad to find your post, and, ultimately, learn a little more about your business:
- A veterinarian might want to blog about heartworm treatment options, or why it’s important to keep your dog’s vaccinations up-to-date
- Want to promote your family-owned campground? Post an article about “Easy Camping Dinner Ideas”
Still stuck for ideas? Take a page out of the history books (literally!):
- Promote your car dealership with a series of posts about cars through the last 100 years
- A hair salon could have oodles of fun writing about hairstyles throughout history
This creative approach appeals to our natural inquisitiveness, and is an entertaining way to drive traffic to your site. Happily, historical blogs are easy to populate with imagery, as plenty of old photos can be found in the public domain (and therefore free to use).
Get inspired by the assets that you and your team bring to your company
Everyone has access to unique experiences, perspectives, and information:
- Your resort hotel’s concierge will likely have a few tips to share, or you may want to recount a story from one of your guests
- Sporting goods store? You’re sure to find a never-ending supply of ‘first-time stories’ from staff and customers: first time playing hockey, mountain biking, or hitting a home run
Trending topics can also help generate ideas for a blog post
Take a look around at what is happening locally and globally and write a post about it. It’s timely and compelling, and will definitely find a wide audience. There’s no need to be political or even to present an opinion, you can just write about the who, what, when, where and why, and how it relates to your life or business:
- Own a pool-maintenance company? There’s a heatwave this summer, make sure your pool is in tip-top shape
- Attract local guests to your B&B by suggesting that a “staycation” is a great way to find enjoyment in these tight economic times
Blogging doesn’t need to be a chore –we hope this has given you some ideas on how to write successful posts. But we know that running a business can be all-consuming, and that blogging can get pushed down the list of priorities. That’s why we’re here!
Our Geton.com Marketing professionals would be happy to create an endless supply of designed-for-you SEO blogs that will engage your clients while climbing the SERP ladder.