I love Google Analytics! I’m passionate about utilizing a website’s analytics to uncover the who, what, where, when, how and why as it relates to a company’s target market and web traffic.
What I really get excited about is when we can help our clients find innovative ways to utilize their web stats in order to succeed in their marketplace.
Every year Amazon combs through their own website statistics to put together a list of Canada’s Most Romantic Cities. They use data from purchases of romantic books, movies, music etc. to rank our cities. Media gets a kick out of it and it keeps Amazon relevant heading into a busy shopping season. It’s innovative, it’s fun and it showcases how website statistics can help businesses succeed in a competitive marketplace.
What have we done to get back on the list? I’d love to think we’re dating, holding hands and generally being more romantic but really, we’re just spending more money on romantic items with Amazon.ca .
Canada’s Most Romantic Cities: 2015
2. North Vancouver
6. Red Deer
By Michelle Collie
Internet Marketing Consultant