The Internet is changing the way businesses promote themselves.
With websites that can reach around the world in a matter of seconds, blogs and online newsletters that can be updated instantaneously, and social networking sites that can put the world at your fingertips, businesses can generate leads online quickly and effectively.
The Internet is changing the way businesses promote themselves. With websites that can reach around the world in a matter of seconds, blogs and online newsletters that can be updated instantaneously, and social networking sites that can put the world at your fingertips, businesses can generate leads online quickly and effectively.
The following are three ways businesses can utilize online trends to efficiently promote their business, products, and services.
While Facebook may have began as a way for college students to connect with others, it has grown to become the social networking tool on the Internet. You can now find kids, college students, parents, grandparents, and business people on Facebook. Groups, Fan Pages, and Facebook Ads are an excellent way to use Facebook to the advantage of your business. Like real world networking, Facebook works with the idea that word of mouth is great for business. With Facebook other people will see when their friends join your group, become a fan of your business, or even choose to be your Facebook friend.
If it is something that interests them, they too will join, their friends will see, and then hopefully their friends will join as well. While it can take time to build your group or friend list, this social networking application is a great way to showcase your business; share specials, news, and events; and reach out to new people. In addition, search for groups that are specific to your industry and join them. You may find valuable resources, or yet another source of promotion and networking.
Many businesses utilize web blogs much the same way they might use an online newsletter. If your business is interested in starting a blog, there are a few key elements that can separate it from your newsletter. Blogs are normally updated more frequently. Some people update daily with quick, informative posts or links to other articles or websites. Others update weekly. Generally, blogs are less formal than a newsletter, but can still be every bit as informative. Blogs should have a theme, but within the theme you can categorize posts into subsections.
For example, you may want to discuss industry news, promote business specials, and discuss happenings within your business. Or, you may choose to be very specific within your blog. If you are a Realtor, perhaps you use your blog only to discuss housing statistics. Perhaps you only showcase your own listings? Maybe you only give buying and selling tips? People like reading blogs because it is a quick way to stay up to date on the given topic. Businesses like to implement them because it is a quick way to stay up to date with current and potential clients.
Twitter is gaining in popularity and can be just as effective as Facebook and Blogs. For those who are unfamiliar with the application, essentially it has taken the popular status updates from Facebook and turned it into a micro blog. Users get 140 characters to describe their day, showcase a link, promote their business etc. You can follow people who post about things that interest you and there is a search box that allows users to find people to follow. It is a fun, stripped down social networking website that allows you to reach out to people across the world, in 140 characters.
With Facebook, Twitter, and even your blog it is important to separate your personal user account from your business account. Those who have friended you, chosen to follow you, or are reading your blog are there to learn more about your business or industry. By creating a separate account for your business you can successfully utilize the power of the Internet to generate buzz about your business. Of course, you have to regularly update to succeed!