To Tweet or Not To Tweet – that is NOT the question for many.
In fact, many people are wondering just WHAT they should be tweeting about. Should their corporate twitter account be ONLY about business? Should it be a marketing campaign? Should it link to facebook and the blog? Should you re-tweet related information? Those are a lot of questions that could give any twitter user a serious case of twitter-block.
What if I told you that you didn’t need to think so much about WHAT you tweeted and just had some fun with it?
That’s exactly the strategy used by Tony Hseish, the CEO of online shoe retailer Zappos.com. In fact, his twitter-feed is so personal and fun that on the surface it does not appear to be a strategy at all, which is what makes it so successful.
The Zappos tweets do not appear to be an apparant marketing campaign. They do not appear to be focused on ROI, link-building, or customer retention. And that is probably why it works. Zappos is building a relationship with their customers by talking about personal and sometimes funny accounts of very relatable day to day happenings of life. The tweets urge people to respond and re-tweet because they are so relatable, and not because they have an inherent marketing message.
Is it wrong to use your Twitter account to convey your marketing message?
No, not at all. But you could incorporate a strategy similar to Zappos and have fun with Twitter as well. All you have to do is zero in on life’s little details, your passion, or something you need to get off your chest and tweet about it. Are you a realtor who loves food and wine? Why not give local restaurant and/or wine reviews? Are you involved in the outdoors? Tweet about it. Have a good, clean, fun joke? Why not share!