Aren’t you curious? The top searches provide a great inside look into the collective psyche of Canadians. Maybe it’s because I specialize in search, content and social marketing; but, I find it rather interesting to see what people are searching. In fact, I like to see how my own searches measure up. Do you fit the Canadian psyche? Or are were your searches for 2016 more unique?
Take Advantage of Top Trends – If your business can relate to what’s trending online, you can utilize your blog, website content and social media posts to take advantage. What’s your business’ unique take on a trend?
For instance, if you are a Kelowna Realtor who often works with out-of-country people considering a move to Canada, you might wish to focus on the keyword “Who is moving to Canada?”. Perhaps utilize your customer base, Google analytics and social stats to make a list of top countries interested in moving to Canada, according to you.
Find Current Search Trends for Canada
Discover New Content Ideas – You can dig deep into Google Trends to discover new content ideas.
You can search by Search Term and find out what’s currently trending, or what’s been popular over a longer time period.
If your business is in the travel industry you may wish to create some content related to Top Suitcases or Travel Insurance.
Move into New Geo-Target Markets – Google Trends will show you where the top searches are coming from. Is it a surprise that those in the Yukon are doing more travel related searches than other places in Canada?