Do you know what EQ type your visitor is?  Do you know what EQ type you are? Take the EQ Traveler Type Quiz

Intelligent Marketing Matches the Message to the Audience

Explorer Quotient®, also known as EQ, was development by Destination Canada. It segments traveler types based on the science of psychographics.
  • Each EQ Travel type has different travel preferences, enjoys different experiences and responds differently to various forms of advertising, content and media.
  • When you understand the EQ type that would be most interested in your destination, product or experience you can engage with them better throughout all aspects of the path to purchase.
  • In addition, when you know what a traveler’s EQ type is, you can offer them content, advertising and even an experience that they will positively respond to.
The importance of this data when planning a marketing campaign cannot be overlooked. After all, you want to be sure you are reaching the right potential audience with the right messaging. Learn More About Data-Driven Marketing for the Tourism Industry
What are the EQ Traveler Type Descriptions?

Cultural explorer

You are a very active traveler who enjoys frequent weekend escapes. Always on the move, you immerse yourself in nature, local culture and history.

Cultural history buff

You strive to go beyond your own roots to understand the history and culture of others. You are the most likely to own a passport, and you enjoy solitary travel.

Free spirit

Something of a thrill-seeking hedonist, travel satisfies your insatiable need for the exciting and the exotic.

Gentle explorer

You like to return to past destinations and enjoy the security of familiar surroundings. You appreciate convenience, relaxation and typically look for all the comforts of home.

No-hassle traveller

A bit of an escapist, you search for worry-free and secure travel. You look for relaxation, simplicity, and a chance to experience the outdoors with family and friends.


For you, travel is a chance to totally disconnect and get away from it all. When you travel, you want to stay in top hotels where you?re most comfortable, secure, and can…

Virtual traveller

Tending not to travel very often, you prefer the comforts of home to the uncertainties of new places or cultures.

Authentic experiencer

Your travel type is something of an improv artist, exploring nature, history and culture, all on the path to personal development.
When you know your market, you can better market to them. You can better engage them. You can better create your services and offerings for them. Our team is immersed in EQ traveler types and how to market and match your experiences to the right audience. Ask us how today.