A Business’ Guide to Getting Started on Facebook

Does everyone keep telling you your business needs to be utilizing Facebook? Don’t know where to start? Here’s everything you need to know to get your business started on Facebook.

Facebook Basics for Business
Let’s start by reviewing the benefits of Social Media :

  • Helps build deeper relationships
  • Increases brand awareness
  • Can help with Search Engine Positioning
  • Broadens your network
  • Generates leads and sales
  • Can increase website traffic
  • Empowers audience to be ambassadors for your brand

Now, let’s review Facebook:

  • Extremely popular social networking service connecting people to people and people to businesses
  • Over 1.1 billion active users
  • Users can share content, links, photos and videos
  • Users can comment and share others’ activity
  • Individual people set up personal profiles and businesses develop a business page
  • If you are going to start social networking for your business, Facebook should be your first stop

Facebook Benefits for Businesses:

  • Low cost
  • Allows businesses to engage with fans of business’ page
  • Fans receive your updates
  • Fans can upload comments, videos and photos
  • When fans engage on your page, their activity shows up in the news feeds of their friends. This helps increase your reach as friends of the fan may visit your page and your business
  • Targeted advertising opportunities
  • Ability to pay to have your business and/or your posts reach a broader audience

How To Set Up Facebook For Your Business:

Now That You Have A Page What else should you do?

  • Post pictures
  • Create Albums
  • Post video
  • Post contests
  • Ask questions
  • Answer questions
  • Start conversations
  • Create events
  • Dig into the analytics offered in Facebook insights within your admin panel. Discover what type of posts perform the best

Have questions? Need assistance? Be sure to contact a Social Media Expert at GetOn.com to help you get started, grow your reach and expand your market.

By Michelle Collie
Internet Marketing Consultant and Social Media Strategist
GetOn.com – Kelowna Web Design and Internet Marketing