One of key Internet buzzwords floating around these days is ‘SEO’. But what exactly is ‘SEO’ and how does it figure into your overall Marketing Plan? Here’s the thing, it shouldn’t be just ‘SEO’; it’s Internet Marketing, and here’s why:

I’ve been doing ‘SEO’ since the year 2000. My daily SEO to-do list back then looked far different than it does today. Back then it was simply about the website and the search engines.

What’s involved to rank well organically on the Search Engines is different now, compared to way-back-then.

Even more so, what it takes to compete online and build a reputable online reputation and business brand involves so much more than just SEO.

It’s not SEO … It’s Online Marketing!

In fact, it could be detrimental to your business goals to only consider SEO (rather than an encompassing Online Marketing Plan) when it comes to determining your marketing budget.

What Is SEO:

  • Website Optimization for Organic Website Ranking
  • SEO Programming
  • Link Building
  • Analysis
  • Reporting

In a nutshell, Google displays websites it believes are authoritative and relevant to the search query. SEO is utilizing strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in organic search engine results.

What Is Online Marketing:

  • Content Strategy/Building/Curation
  • Website Optimization for Organic Website Ranking
  • Keyword Analysis, Review & Expansion
  • Local/National/International presence building
  • SEO Programming
  • Advertising Campaigns
  • Website Analysis
  • Competition Analysis
  • Reputation Management
  • Link Building
  • Short & Long-Term Marketing strategy, consulting, implementation
  • Visitor Usability Strategies
  • Website planning
  • Traffic Analysis
  • Social Media consulting
  • Reporting
  • Mobile Marketing
  • …and more

The Internet Marketing Specialists at GetOn Marketing Inc. are skilled, experienced and trained in creating Online Marketing Campaigns to meet your goals. What we do for our clients encompasses far more than simply ‘SEO’.

By Michelle Collie
Internet Marketing Specialist
GetOn Marketing Inc. – Kelowna Internet Marketing and Web Design Firm