One way to ensure you stay on track with your content marketing goals is to create a content calendar. While you might think you don't need one because there will always be something to write about, blogging or posting on social media without a plan won't get you anywhere.
9 Steps to Creating the Perfect Content Calendar
Write down all your ideas / original angles etc.
Identify the requirements of each idea (ie. Imagery needed, data needed, research needed etc.)
If your business has employees or contractors posting on your social media channels, it is important you set guidelines so your social media correctly reflects your business brand.
Define your brand. What is the feeling behind your business. How do you want your brand reflected on social media. Do you want to lean more toward the corporate or more toward the social.
This is one of those times when we 100% believe all businesses need to read this blog post. We know your first reaction will be to pound your fists in the air and say "I don't have time for this" but the fact of the matter is, it's in your business's best interest to ensure you are in compliance with this new legislation.
Is Your Business CASL Compliant? What You Need to Do Before July 1, 2014
Overview of New Anti-Spam Legislation
Everyone else is planning their vacations and travel online - are you? Here's how to get started:
Gone are the days when one would pop into the nearby travel agency and have them plan and book your vacation. Often, people would walk in merely 'wanting a vacation' and their agent would guide them in their choice, too.
I will admit, if I am teased into content but then have to watch a video to get the answer I crave, I turn back without hitting play.This is because I learn by reading. I can speed read, spot read, and get to the gist of an article in a manner of moments.
Internet Marketing Professionals are already beginning to theorize what's in store for 2014 in the world of websites and marketing.
If Google's latest patent application is any indication, it's time for businesses to begin tracking 'brand mentions'.
Today, Google announced the following new updates to Adwords that are designed to provide benefits to the advertiser.
1) Bulk Actions – The new feature will allow users to make edits to ads in bulk for items such as location targeting, ad rotation, etc.
2) Automated Bidding – The new feature will allow users the ability to set up automated bidding to either maximize conversions or maximize revenues
The team at GetOn.com would like to wish you and yours a wonderful Easter weekend. Please note, our office is closed Friday and Monday for the holiday.
Should you require assistance please email firstname.lastname@example.org or email@example.com.
Enjoy your weekend and here's hoping the Easter Bunny brings some good treats.
What's the new and unbelievable way hackers are managing to steal your information? You already know it's possible for hackers to collect your identity and credit card information.
Their latest method is to sneak in through your router. Router vulnerabilities are becoming more common and reports of hackers obtaining information are increasing.
The mass attacks through routers produce fake search results and download malware into all the devices connected to our network.
If you have an iPhone, iPod or iPad you will want to make sure you are running the newly released operating system update – iOS 7.0.6. It's available for:
iPhone 4 and later models
5-th generation iPod touches
iPad 2 and later models
The update includes software patches to fix what's been labelled as the 'gotofail' or SSL encryption bug.
The 'gotofail' security bug was making it possible for hackers to monitor the exchange of potentially sensitive communications.