4 Reasons Why Reputation Management Should Be A Part of Your Marketing Budget This Year

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Improving Your Online Presence with Reputation Managament

An optimized website is your storefront where you engage with customers. How they experience your site, as well as your bricks and mortar store, shows in online reviews. Reputation management helps you build a strong online presence.

These four statistics showcase the power of online reviews:

  1. 70% of adults in the United States trust opinions from friends & family
  2. 79% of consumers trust online reviews as much as a personal recommendation
  3. 70% of people will consult reviews or ratings online before making a purchase
  4. 95% of unhappy customers will return if an issue was resolved quickly & effectively

One of the best ways your business can cultivate the social landscape is to monitor and respond to reviews.

While many review websites consider it unethical for a business to reward for reviews, when you receive positive feedback it’s wise to ask “would you mind posting a review of our service/product online?”.

On the flipside, by regularly monitoring the online chatter about your business, you can save face and resolve a situation by positively commenting on negative reviews and offering a solution to resolve the situation.

7 Tips of Effective Reputation Management

  1. Have a Search Engine Optimized Website that is regularly updated with information
  2. Use Social Media to tell your brand story
  3. Monitor listings & reviews (Yelp, Google+, Facebook, TripAdvisor etc.)
  4. Engage with your audience to encourage conversation
  5. Monitor conversations about your brand
  6. Respond to comments in a timely manner
  7. Thank people who are referring others to your business