More and more Internet users are turning to their mobile devises and tablets to browse websites online. While many of our own clients are seeing big increases in traffic come from mobile users, mobile web browsing is increasing in general. According to an Ipsos Interactive Reid Report, Canadian smartphone users spend an average of 17.3 hours per week using their device. Smartphone users are using their phones to check weather, access social networking websites, look at maps, find a phone number, text, online bank and search the Internet. Ensuring your website is mobile friendly is a great way to take advantage of this growing way to surf the net.
1) Currently, mobile users are likely visiting your website to find quick information such as a price, your phone number, your address or directions to your place of business. Some businesses offering products or services find that having a separate mobile website is a great way to capture this audience. Others, find ensuring their own website is mobile-friendly with clickable phone numbers, the business address in the header or footer and even a map to their place of business is enough.
2) There is more to being mobile-friendly than simply ensuring your website works on a mobile phone. Is your website listed where the users are searching? Having a listing in Google Places, the Yellow Pages and other local directories can be very helpful in ensuring your site is found by mobile users.
3) Some businesses are finding that they are capturing the mobile user market by running an AdWords campaign. How does this help? Mobile users are turning to Google to find what they are looking for. A well-positioned and managed AdWords campaign will have your ad showing up at the top of the search results. On a small screen such as an iPhone or SmartPhone, searchers will see these ads without having to scroll down for the organic search results.
4) How does your website connect with a mobile user? Are you offering your visitors a way to connect with your business from their phones? You can ensure your website provides a way for users to quickly call, text or email your business, or offers a way for your visitors to share your products/information with their friends or themselves (when using the Internet from their computer), your website should offer a way for users to connect and revisit.
The mobile market isn’t going anywhere anytime soon and continues to grow. Now is a good time to make sure your website is up to the task of quickly providing mobile visitors with exactly what they are looking for and giving them an easy way to connect with your business form the comfort of their smartphones.
For more information on mobile-friendly websites or to have your website analyzed for how it can best capture the mobile market, Contact GetOn.com.